Understanding energy-efficient heating appliance behavior change: The moderating impact of the green self-identity

Nowadays, the concern with environment is increasingly important, energy being one of sectors that have highest impact on it. As such, consumed by households relevant when it comes to reduce consumption. Energy consumption has different sources namely, heating appliance. change an efficient appliance (EEHA) core factor modify actual level and environmental problems. In this study, a new integrative model explains what lead consumers EEHA, identifying factors influence/predict decision. It also studied moderator (green self-identity) can in process decide PLS-SEM method used create research evaluate hypothesis. Based sample 1136 responses, work reveals following factors: savings, label, operation maintenance, green self-identity influence (direct indirectly) behavior intention EEHA. The effect was found: between label maintenance